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Consider how you would speak to your ideal buyer if you were selling your product in-store, face to face. Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply. When we sell our own products, we get excited about individual product features and specifications. We live and breathe our company, our website, and our products.
The problem is our potential buyers are not as interested in mundane features and specs. They want to know what’s in it for them—how it will address their biggest pain points. Successfully executing how to write a product description requires you to highlight those benefits of each feature.
